Teisha's Place

Teisha Helgerson died after 10 years of treatment and a transplant for Chronic Lymphocytic Leukemia. Teisha left her home, paid for, to her mom Deb Helgerson, who opened it up to patients (and their families) recovering from transplants. Teisha’s Place hosted its first family in 2012 as a living memorial to her daughter. Approximately four families stay, one at a time, during the year. Some stays are shorter than others and long stays are celebrated with families returning home to resume their new normal lives.

I met with Allison Picard, a friend of Teisha Helgerson’s who relayed the significance of Teisha’s Place. She requested a logo that embodies the love Teisha’s friends and mother have for her, as well as a logo that resembles Teisha’s personality. The sunflower was Teisha’s favorite flower. Teisha’s signature is present, as many of her close friends will find comfort in the logo’s personalization. The font of the word “PLACE” represents security and substance, as Teisha’s Place is one that can be relied on.

Projects: logo, flyer, brochure, and program design