Lift

This spot shows that Simple Truth and Simple Truth Organic food and ingredients are fresh, delicious and easy to find. They’re all at Kroger, making shopping for it very convenient.

Role: concept development, art direction, and editorial

Visiting Grandparents

This is a multi-generational lifestyle spot that dwells on relationships between kids and active grandparents. They all share in the special relationships and, of course, they all enjoy Simple Truth products together. The voice-over speaks to how great food is multi-generational and how Simple Truth is a natural fit.

Role: concept development, art direction, and editorial