First Valentine’s Day
This spot focuses on a young boy’s first adventure of picking out a Valentine’s Day gift. The associates and other customers in the store all rally together to help him with their own suggestions of the perfect gift.
Role: concept development, art direction, and editorial
Easter Happenings
Because memories of an event are often made from a series of smaller happenings, this spot focuses first on the happening, then we see the circumstances. Using a variety of shooting techniques for visual play, we focus on the people (multiple ages and ethnicities) and their connection to the food and to each other.
Role: concept development and art direction
He Taught Me
This is the first spot I was involved in from concept to edit. What an amazing experience!
Role: concept development, art direction, and editorial
Playing with Fire
This spot focuses on a couple's passion for grilling and being with their friends while enjoying the food.
Role: concept development, art direction, and editorial
Imagine a Brighter Holiday
This was a super fun spot to work on... from the new and inventive concept, to working with Laika, to the fun and catchy little tune by Wild Ones. It's a very upbeat and fun new approach to selling jewelry.
Role: art direction