Rollin' Fresh

Founder, Ryan Moy, has worked in the Portland restaurant industry for the past 10 years. Working every position in restaurants, he decided to challenge himself in the food cart industry. After opening two successful food carts in the Northeast Portland area with his partner, he decided to venture onto his own. That is how Rollin’ Fresh came to be.

I worked closely with owner Ryan Moy to develop a logo that would become iconic. My intent was to combine a simple representation of sushi with the idea of constant motion (as if it's rolling). Coral orange, matcha green, and deep sea blue were chosen to symbolize fresh ingredients such as greens, seafood, the ocean, each rolled into three sushi burritos. The three burritos are then contained inside of one circle with a smooth but varying line-width, again symbolizing the action of rolling.

Ryan and I decided that a modern, yet bold font would be the best representation and compliment the logo that we had developed. I chose Bourton - Stripes B to reinforce the idea of motion.

The Rollin' Fresh website easily translates the clean design of the logo. Its easy to navigate, helping the customer receive information quickly.

Projects: logo, website, and menu board design