The Behavioral Health Resource Center (BHRC) is a facility that is specifically designed to meet the needs of people with mental health and substance use challenges who may also live outside. It offers a safer place to relax and to find help and hope - seven days a week, 365 days a year.
It’s a huge responsibility to strategize a brand. The process calls for hours of research, review, drafting, more review, revising, rinse and repeat. Every color, every font, every color swatch is an intentional choice. The BHRC will be open to the public in December, and it’s truly an honor to assign this branding to such an important facility.
Projects: logo, brand style guide, onesheets, business card, postcards