Bella & Company

The Buddy Walk® was established in 1995 by the National Down Syndrome Society to celebrate Down Syndrome Awareness Month in October and to promote acceptance and inclusion of people with Down syndrome.

I was asked by a dear high school friend of mine to design a t-shirt logo for her daughter's Buddy Walk® team, Bella's Sole Mates. The adult & child feet silhouettes play on words used in the team name. In creating and editing the icon, I learned an interesting characteristic of a person with Down syndrome – their big toe is more generously spaced from the other toes.

Recently, I was asked to develop some new logos for Bella & Company, an updated name for Bella’s existing Buddy Walk® team. Bella’s mom wanted to incorporate the Down Syndrome ribbon and its use of the yellow and blue colors. The images here are my logo versions, and logo version 2 was selected.

Project: logo refresh and design