The Behavioral Health Resource Center (BHRC) is a facility that is specifically designed to meet the needs of people with mental health and substance use challenges who may also live outside. It offers a safer place to relax and to find help and hope - seven days a week, 365 days a year.
It’s a huge responsibility to strategize a brand. The process calls for hours of research, review, drafting, more review, revising, rinse and repeat. Every color, every font, every color swatch is an intentional choice. The BHRC will be open to the public in December, and it’s truly an honor to assign this branding to such an important facility.
Projects: logo, brand style guide, onesheets, business card, postcards
The Buddy Walk® was established in 1995 by the National Down Syndrome Society to celebrate Down Syndrome Awareness Month in October and to promote acceptance and inclusion of people with Down syndrome.
I was asked by a dear high school friend of mine to design a t-shirt logo for her daughter's Buddy Walk® team, Bella's Sole Mates. The adult & child feet silhouettes play on words used in the team name. In creating and editing the icon, I learned an interesting characteristic of a person with Down syndrome – their big toe is more generously spaced from the other toes.
Recently, I was asked to develop some new logos for Bella & Company, an updated name for Bella’s existing Buddy Walk® team. Bella’s mom wanted to incorporate the Down Syndrome ribbon and its use of the yellow and blue colors. The images here are my logo versions, and logo version 2 was selected.
Project: logo refresh and design
On her debaucherous 40th birthday, chronically underemployed serial relationship-killer Jackie Rosenblum meets magnetic dreamboat River Manning. Their ensuing adventures in self-medication, late-blooming and questionable judgment lead them to discover a raucous new kind of “significant otherness”.
Both Seasons of hit web series The Benefits of Gusbandry can be found on Seed & Spark, Vimeo On Demand and Amazon Prime.
My Director/Producer friend, Alicia Rose had a simple request – she wanted a typeface that would reflect the humor and sweetness of her web-series, The Benefits of Gusbandry, about a relationship between a 40 year old woman and her gay best friend. She supplied me with a variety of visuals (photographs she had taken) for the layouts, as well as pre-screenings of the series to use as inspiration.
Projects: logotype, social media content, VOD (Video On Demand), and step and repeat backdrop design
Design Week Portland is a week-long, city-wide series of programs exploring the process, craft, and practice of design across all disciplines. Our mission is to increase appreciation and awareness about design and its far-reaching effects on matters of cultural and social relevance, including community development, education systems, and the economy.
Project: welcoming display production (volunteer)
Working over the holidays and a tight deadline, I was asked to come up with several different concepts that would serve as a working business theme throughout the year. In this chosen concept, music begins… we see a frames of associates and customers flying into frame, some speak to us, others are still. The camera then pulls back to reveal many thousands of images of associates, customers and products… all of which collectively form a Kroger logo. This theme recognizes the importance of each associate, customer and product to Kroger’s overall success.
Role: concept development, pitch presentation, art direction, and editorial
I’ve been working within the Multnomah County Health Department’s Communications and Marketing team since November 2018. In February 2020, our team was moved to EOC (Emergency Operations Center) Communications to prioritize COVID-19 messaging. At the height of the pandemic, we were sent to work from home and have been doing so ever since.
This section represents some of the most recent, most important work I’ve done throughout my design career.
Role: concept development, pitch presentation, art direction, and editorial
In 2010, after years of weaving in and out of career paths, my husband decided to become a food cart chef. He'd worked in several fast-paced kitchens and bakeries, taken classes and received a degree from Western Culinary Institute. He continued to cook for many friends and family who urged him to pursue a business in doing so for a living… promote and offer food from Guam!
The food offered at PDX671 is prepared using Guamanian cooking methods and local proteins and vegetables that can be found in the Pacific Northwest. Its name, PDX671, echoes its cuisine by fusing PDX, Portland’s with 671, Guam’s area code.
For the logo, the color green well-represents the trees of the Pacific Northwest, as well as the jungles of Guam. The font used in the typography of PDX (Portland's airport code) relays an island feel. SIX SEVEN ONE, Guam's area code, is simply spelled out so the customer reads it as such, rather than "six hundred seventy-one," as if it were any random number.
Projects: concept and name development, logo, food truck, website, t-shirt, label, ad, and pop-up event design, social media content development, design, and posts
Founder, Ryan Moy, has worked in the Portland restaurant industry for the past 10 years. Working every position in restaurants, he decided to challenge himself in the food cart industry. After opening two successful food carts in the Northeast Portland area with his partner, he decided to venture onto his own. That is how Rollin’ Fresh came to be.
I worked closely with owner Ryan Moy to develop a logo that would become iconic. My intent was to combine a simple representation of sushi with the idea of constant motion (as if it's rolling). Coral orange, matcha green, and deep sea blue were chosen to symbolize fresh ingredients such as greens, seafood, the ocean, each rolled into three sushi burritos. The three burritos are then contained inside of one circle with a smooth but varying line-width, again symbolizing the action of rolling.
Ryan and I decided that a modern, yet bold font would be the best representation and compliment the logo that we had developed. I chose Bourton - Stripes B to reinforce the idea of motion.
The Rollin' Fresh website easily translates the clean design of the logo. Its easy to navigate, helping the customer receive information quickly.
Projects: logo, website, and menu board design
These commercials represent some fun ways to highlight merchandise, food, and events of each season.
Kroger’s Simple Truth products represent affordable natural and organic foods. Categories include grocery, meat, produce, deli, bakery, baby, household, and personal care items.
Cult icon Linda Perhacs is a 1970s American psychedelic folk singer whose work has "defied stereotypes, pushed boundaries and inspired artists the world over." This pitch deck was put together for Alicia J. Rose, a musician, photographer, director and producer, based here in Portland.
The Sound of Sight is a feature length documentary exploring the life and music of folk legend Linda Perhacs. Armed with an abundance of photos, other artwork, and carefully written copy, Director/Producer Alicia Rose contacted to me to develop an attractive pitch deck.
Projects: pitch deck art direction and design
St. Rose School is a PreK through eighth grade school located in Northeast Portland that has a tradition of serving and educating the greater community for over 100 years with solid academic programs integrated with strong values and community outreach. Its dedicated, highly trained teachers and support staff are committed to sharing the vision and mission of the school—to educate each student as a unique child of God to know and live the Catholic faith and to achieve excellence.
With enrollment of nearly 225, its diverse student population participates in many community programs such as Loaves & Fishes, St. Vincent de Paul, NW Children’s Outreach, Mother & Child Education Center and the Providence Child Center. Yet those who give sometimes need help, too. More than 30% of St. Rose families receive tuition assistance, which makes the need for fundraising so important.
My co-chairs and I raised over $115,000 per auction, making the two events (2017's La Vie en St. Rose and 2018's Run for the Roses) among the most successful in the history of St. Rose School auctions.
Project: school auction fundraising event
Role: co-chair
Teisha Helgerson died after 10 years of treatment and a transplant for Chronic Lymphocytic Leukemia. Teisha left her home, paid for, to her mom Deb Helgerson, who opened it up to patients (and their families) recovering from transplants. Teisha’s Place hosted its first family in 2012 as a living memorial to her daughter. Approximately four families stay, one at a time, during the year. Some stays are shorter than others and long stays are celebrated with families returning home to resume their new normal lives.
I met with Allison Picard, a friend of Teisha Helgerson’s who relayed the significance of Teisha’s Place. She requested a logo that embodies the love Teisha’s friends and mother have for her, as well as a logo that resembles Teisha’s personality. The sunflower was Teisha’s favorite flower. Teisha’s signature is present, as many of her close friends will find comfort in the logo’s personalization. The font of the word “PLACE” represents security and substance, as Teisha’s Place is one that can be relied on.
Projects: logo, flyer, brochure, and program design
Thomas Kemper Soda Co. is an independent company that produces vintage and all-natural varieties of craft-brewed soda. The company got its start in the explosive craft microbrew scene of 1980’s Seattle. Today, Thomas Kemper maintains the same Northwest spirit at its Portland, Ore., headquarters and continues to bottle its soda in small batches. Thomas Kemper products are available at grocery stores, finer retailers, and restaurants throughout the Western U.S. with growing availability across the rest of the U.S. and Canada.
Projects: sellsheet, event banner, recipe card, and event pop-up tent design
